CIMB Niaga Sekuritas Acts as Advisor to PT Multitrend Indo Tbk (IDX: BABY) on its Strategic Acquisition and Rights Issue
Deal Announcement
23 September 2026
CIMB Niaga Sekuritas is pleased to announce its role as the financial and transaction advisor to PT Multitrend Indo Tbk (“BABY”) in connection with the strategic acquisition of PT Emway Globalindo (“EGI”) and its concurrent rights issue.
This transaction marks a significant corporate milestone for BABY, a leading Indonesia Stock Exchange (IDX)-listed retailer and distributor specializing in the baby and kids product category with a strong omnichannel platform.
BABY has successfully completed the acquisition of EGI, a leading distributor of toys and children’s products that holds a portfolio of prominent global brands and operates an extensive distribution network spanning across Indonesia. Alongside the acquisition, BABY has successfully executed a rights issue, with the cash proceeds deployed to fund the transaction, as well as to support BABY's working capital and general operational reserves as the company pursues its broader growth objectives.
The acquisition of EGI represents a transformative strategic milestone for BABY, enabling deep forward and backward integration across the children’s products value chain, spanning from wholesale distribution to front-end retail. This synergy is expected to significantly strengthen BABY’s competitive positioning, optimize its margin profile, and accelerate growth within Indonesia’s expanding children’s lifestyle market.
In this complex, dual-tranche transaction, CIMB Niaga Sekuritas provided comprehensive, end-to-end advisory services throughout the process. This included serving as the transaction advisor for the acquisition and as the financial advisor for the concurrent rights issue, ensuring a seamless and well-coordinated execution that upheld regulatory compliance and good corporate governance.
Furthermore, this transaction also highlights the full-service capabilities of the wider CIMB Group in providing comprehensive corporate banking solutions under its unified universal banking platform, with the integrated solution from PT Bank CIMB Niaga Tbk, CIMB Singapore, and CIMB Malaysia.
Together, this integrated solution demonstrates how CIMB’s regional banking ecosystem can support complex strategic transactions, combining deep client relationships, balance sheet strength, advisory expertise, and seamless cross-border execution to deliver end-to-end solution for corporate and institutional clients across the region.
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